I’m writing this post within hours of speaking to a packed theater for Social Media Breakfast Ottawa 20.

With my first event behind me, the book tour is officially underway for Content Rules and I know that Ann and I couldn’t be more excited about it.

There was something perfect about the indie theater vibe, complete with set pieces around me on stage. Some speakers would freak at the set up, but I actually thrived in it. Being someone who loves to act and doesn’t get to be on stage nearly enough as I’d like (in the acting sense) I think I might have had a permagrin on my face the whole time.

I’m still digging through the tweets, but it looks like people left inspired, energized and ready to tackle the content beast and that is what I had hoped for.

Thank you to Ernst & Young for sponsoring the event and a special thanks to SMB Ottawa organizers Rob Lane, Ryan Anderson, and Simon Chen for making this event happen. The hospitality (and campfire building skills) of the people in Ottawa really shined through and it is a city I hope to return to again.

Photo Credit: Alexa Clark

With tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.

At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.

Finally a quick favor to ask of you. Once you’ve read the book we’d love you to leave a review for it on Amazon or wherever else you bought a copy. Thank you.

For your reading and listening pleasure:

• Marketing Over Coffee’s Special Interview with C.C. Chapman
• Beyond the Book: Content Gets a Rules Book
• Levite Chronicles: 5 Questions with C.C. Chapman
• Trafcom News Podcast 100: Content Rules!
• Carol Roth: 5 Questions with C.C. Chapman
• Your Blog Voice is Hoarse
• Convince & Convert: Demystify Content Marketing with Content Rules

Thank you again for all the support leading up to what I’m hoping is the start of an amazing week for us and for the book.

If you post anything please be sure to tag it with #ContentRules so that we see it. We are also hoping that you’ll all take pictures with your books and post them to Facebook and everywhere else. We want to see who is buying and reading our little baby.