A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.

I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.

I hope you enjoy the video and we’d love your feedback in the comments of course.