With tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.

At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.

Finally a quick favor to ask of you. Once you’ve read the book we’d love you to leave a review for it on Amazon or wherever else you bought a copy. Thank you.

For your reading and listening pleasure:

• Marketing Over Coffee’s Special Interview with C.C. Chapman
• Beyond the Book: Content Gets a Rules Book
• Levite Chronicles: 5 Questions with C.C. Chapman
• Trafcom News Podcast 100: Content Rules!
• Carol Roth: 5 Questions with C.C. Chapman
• Your Blog Voice is Hoarse
• Convince & Convert: Demystify Content Marketing with Content Rules

Thank you again for all the support leading up to what I’m hoping is the start of an amazing week for us and for the book.

If you post anything please be sure to tag it with #ContentRules so that we see it. We are also hoping that you’ll all take pictures with your books and post them to Facebook and everywhere else. We want to see who is buying and reading our little baby.

Yesterday started out just like any other day.

I woke up, helped get the kids ready for school and sat on the couch to enjoy some coffee while watching CNN Morning and The Today Show. Once both kids were on the bus, I went to my office and began the work day.

When Roxie (my trusty lab sidekick) started barking, I knew someone was at the door. She loves to announce to the whole house whenever a package is being delivered or a rabbit runs across the front yard. I answered the door and Mr. UPS handed me a package from Wiley. When I opened it up this is what I found.

If you haven’t written a book before, this is a copy of the page proofs for Content Rules. It is the first time I’ve seen a printed copy of the entire book, as it is currently set up to go to the presses. The reality of this is amazing. To see an actual page count, the copyright notices and the US Library of Congress numbers all in print. This book is really happening.

Someone commented that I look like a child on Christmas morning and to be honest that is a bit how it felt. While the rubber bands might not be multi-colored wrapping paper, as I carefully took them off it did feel like opening the coolest present in the world.

I’ve now got to go through this and correct any final things that need to be changed. After I’m done it will go over to Ann and then back to the publishers so that you all can get your copies on time for the November 30th release date.

We’re getting very excited about this book and would love your help in making it a success. Here are some things you can do to help.

• Pre-order a copy today from your book seller of choice.
• Go into your local Barnes & Noble, Borders, Book A Million or other local bookstore and ask them if they will be stocking the book and encourage them to do so.
• Help us come to your town by finding a sponsor to bring our Book Tour to where you live.
• Encourage businesses you know to bulk order copies to give to their staff as a holiday gift.
• Tell others about the book and your excitement for it.

I’ve got to go find a red pen to go through this stack of paper I now have on my desk taunting me. While I’ll never be a happy editor, I can’t wait to dive into this task!

Thank you to everyone for the continuous support and encouragement along the way. Ann and I both greatly appreciate it more than we can ever fully express.

Can you believe that September is already here? Where did the summer go? We spent most of ours with our computers putting the final touches on the book and we wanted to update everyone on the status of the book with this video update.

After a nice curry lunch we found a bench in the shade and recorded this for you.

Thanks again to David Meerman Scott, author of the hit new book Marketing Lessons from the Grateful Dead (and several other awesome books), for taking time out of his busy schedule to have lunch with us and talk about marketing for the book.

As we mention in the video, we are putting the final touches on ideas for how to schedule a book tour and yes we would love to come to your town, but we have to figure out how to make that happen. Details will be coming soon.

Until then please pre-order a copy from your preferred online bookstore and we’ll be back shortly with more great content.