Part of any good content strategy is to insure that you are not the only one creating content around whatever it is that you want to raise awareness for.

What I mean by that, is if the only people creating content about our book is ourselves, then that isn’t very successful. It is always better when people are excited enough to create the content for you in their own voices. This can often scare a brand who is use to the old days when they could control every word and visual about them. That is no longer the case.

So recently when I was having coffee with my friends Mike & Christine from Awareness and they asked if they could film a quick video interview with me about the book I said sure. As you’ll hear, there seems to be a trend of filming on busy streets when it comes to this book. *laugh*

Be sure to read the whole post that goes along with this video and learn more about all the other great content they are sharing on the Awareness Community site.

We are big fans of the team at Awareness and as a special inside scoop, there are rumors that we’ll be doing a webinar with them later this year. Shhh….it is our little secret. *grin*

Tags: awareness, cc chapman, Content Rules

This entry was posted on Friday, July 16th, 2010 at 10:48 am and is filed under Press, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.