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An Unmarketing Review of Content Rules

Posted 14 years ago by | 2 Comments

Our friend, and fellow Wiley author Scott Stratten , took some time out of his busy life to crank the tunes and review our little old book.

If you have not read Unmarketing yet, I can’t recommend it enough. I wrote a review for it when I first read it and still quote him all the time. Every marketing and PR professional needs to read it.

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This entry was posted on Tuesday, January 4th, 2011 at 11:50 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “An Unmarketing Review of Content Rules”

  1. Anonymous Says:
    January 4th, 2011 at 4:26 pm

    Now THAT’S how to create compelling content! Big thanks to you, Scott!

  2. unmarketing Says:
    January 5th, 2011 at 2:23 pm

    No no, thank-you. Any chance I get to throw the horns is a pleasure