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It’s Frankenspeak Friday! (Are You Scared Yet?)

Posted 13 years ago by | 4 Comments

Today is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.

Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing solution”) or bloated bit of buzzwords. Either way, it’s sales-y language and useless marketing hype.

C.C. and I wrote about the words and phrases that we’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms in the book. But since today is a day to celebrate the scary, here’s to Frankenspeak!

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Happy Frankenspeak Friday!

This entry was posted on Friday, October 28th, 2011 at 9:27 am and is filed under Announcements, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “It’s Frankenspeak Friday! (Are You Scared Yet?)”

  1. Stan Dubin Says:
    November 1st, 2011 at 10:16 pm

    In a word: fantabulizing!

  2. monique cuvelier Says:
    December 28th, 2011 at 2:47 pm

    This one gives me hives: “Think outside the box.”

  3. 10 Horrid Words You Must Never Use (Plus, Win a Copy of Content Rules) | Talance Blog Says:
    December 30th, 2011 at 10:25 am

    […] to Ann Hadley and C.C. Chapman, authors of the book Content Rules. The term is described on the Content Rules book website as “convoluted text that doesn’t sound like it was spoken by a human, but instead sounds […]

  4. Accessible Content Creation Playbook Gets It Right | Says:
    April 12th, 2015 at 3:13 pm

    […] Put simply, the title is as dense as the book’s content (there’s that word again!) The authors write in a lively, accessible style that holds a mirror to one of the book’s central themes: write content that doesn’t sound like corporate-speak (as they call it ‘Frankenspeak’). […]