«
»

Behind the Grammar

Posted 14 years ago by | 2 Comments

We are both big fans of Grammar Girl and the empire she has built around herself. Truth be told, Ann is a bit of a fan girl, so when she found out that C.C. actually knew Mignon and would be getting on camera with her, you should have seen the flurry of text messages. *grin*

But, we were excited to be part of her Behind the Grammar podcast and to talk a bit our decision to not give away lots of free copies of the book while marketing and what we decided to do instead.

Did we make the right decision? What do you think? We’d love to hear your opinion.

Tags: , , ,

This entry was posted on Monday, October 25th, 2010 at 11:14 am and is filed under Interviews, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Behind the Grammar”

  1. Marcus Sheridan Says:
    October 26th, 2010 at 2:56 pm

    Considering all that you two have done in terms of personal blogs, professional blogs (this one), free articles, videos, speaking engagements, social media usage etc– I’d say you’ve given a ton of stuff away for free to build momentum for this book. It used to be that free book copies or chapters was the only way to really give consumers a piece of the pie so they’d want more. But today’s world is different, and I think you’ve worked to leverage all your available mediums rather nicely.

  2. C.C. Chapman Says:
    October 26th, 2010 at 2:58 pm

    I’m glad to hear you say that which is exactly how we’ve approached this. We
    want to give away lots of free content that people will find useful, but we
    want people to buy the book to see what is on the actual pages.