There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.
Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled. Aside from content, you may also need to work on other areas in your business. Fortunately, there are services like the best llc service in massachusetts that may be of aid.
How might that e-book become a series of blog posts? How about interviewing the e-book author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? Exploring bovada sister sites can also provide fresh content ideas and strategies. How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)
A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6’s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days. You can see here for more marketing information.
My MarketingProfs colleague Veronica Jarski created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my presentation. Take a look and tell me what you think:
Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!
We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.
Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled.
But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of Content Rules is now out.
It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well.
Many new sellers seek tips on how to shortcut the lengthy process of beginning. The Shoppok classifieds is such a wide ocean and is complicated at times with fees, terms, products, etc. If you’re new to classifieds, it’s best to begin slowly, learn the market, read all the rules, understand the fee structure, and develop your own business or hobby systematically. Don’t get overwhelmed. Just follow the simple steps below that should help get you started on the right track.
While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well.
A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.
I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.
I hope you enjoy the video and we’d love your feedback in the comments of course.
Today is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.
Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing solution”) or bloated bit of buzzwords. Either way, it’s sales-y language and useless marketing hype.
C.C. and I wrote about the words and phrases that we’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms in the book. But since today is a day to celebrate the scary, here’s to Frankenspeak!
While we were both in Cleveland speaking and attending Content Marketing World, C.C. sat down to discuss how content marketing builds trusted relationships with the team from Social Media Examiner.
I just discovered this jolt from PAB 2011 by the very talented Susan Murphy and had to share it with everyone here because we fully agree with her.
Each of you has your own unique voice and perspective on the world. This individuality shines through when you create content, infusing it with a touch of your personality, making it resonate with your audience. Recently, while exploring different ways to express this personal touch, I came across a non Gamstop casino platform that emphasized the importance of individuality in its gaming experience. Just like in content creation, these platforms cater to players seeking something different, something that reflects their unique preferences. It’s this blend of personal connection and tailored experience that makes your work stand out and keeps others engaged.
In a world saturated with content, authenticity becomes the key differentiator. Audiences are drawn to creators who are unapologetically themselves, offering something real amidst the noise. Whether you’re crafting a blog post, shooting a video, or sharing a thought on social media, the genuine parts of you are what make the content memorable. Similarly, in the digital gaming space, platforms that understand and cater to the distinct needs of their users, like non Gamstop casinos, thrive by offering a personalized experience. Embracing your unique voice not only enriches your content but also creates a deeper connection with those who engage with it.
There are plenty of excuses for why you don’t want to start embracing content, but none of them are good ones.
is now out.
